Music making is inherently social. Start singing a tune in a room full of people and you’ll see what I mean. And musicians are very different, more different than the tools available today. Some people are obsessed with that one instrument, some only want to write the perfect melody on whatever they can get their hands on. Some have the stage as their final goal while others are happy only to experiment with sounds, late at night in the bedroom. And since the advent of computer based music tools, technology has changed too. Today a majority of young people see a future where everything is done on mobile devices.
In that world, Allihoopa will be the world’s musical hub. We don’t aspire to be a music distribution network, there are plenty of those already. No, Allihoopa is the place where music is made. It’s where you can get a peek into other musicians' creative process, hear their ideas before they’re fully formed, learn from others, get inspired and find people to collaborate with.