Ars Technica har en artikel om att Universal kapar priserna på cdskivor, för att försöka öka efterfrågan:
Years late, Universal cuts CD prices to combat poor salesSales of digital downloads have not been enough to make up for the decline of CD sales since its peak in 2000. Universal Music Group plans to soften the fall of CD sales by dropping prices across the board, to a maximum of $10.
The company plans to test lower prices beginning next month and continuing throughout 2010. Nearly all of UMG's CDs will priced between $6 and $10. UMG is hoping that increased volume will make up for the price drop, and the company plans to create more higher-priced "deluxe" versions for more hardcore fans.